How can eye shadow stay on all day and still look picture perfect?

The answer in one word, Eyeprimer!

Eyeprimer is an absolute must when you apply eye shadow. It’s the perfect base to create a beautiful canvas for your makeup to last 24 hours. Before you apply your eyeshadow,  use a firm brush and gently and smoothly stroke the eyelid with your eyeprimer working your way from your inner corner to your outer corner of your eye. Be careful not to apply too much primer as you only need a small amount. Once you are done, add any base shadow you wish onto your lids and you will see that it makes the color “pop”, adds moisture, and prevents any creasing from taking place.